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WWDC Keynote — Apple

Apple WWDC 2019. One big week. Even bigger announcements. Announcing updates to iOS, watchOS, and macOS. And introducing iPadOS, the all-new Mac Pro and Pro Display XDR.

New software and technologies.  Hands-on labs. Technical and design focused sessions led by Apple engineers. Anything can happen at the Worldwide Developers Conference where coders, creators and crazy ones come together to do the insanely great. Take a look at the latest updates.

Good morning.

And welcome to WWDC 2019.

(Applause)

It is so great to be here with you today in San Jose. We are so inspired by the millions of incredibl Apple Developers around the world. Your dreams and your passion and dedication to fulfill those dreams comes across so clearly in the apps that you create, apps that enrich the lives of millions of people around the world. You make the world a better place and that is why we are here this morning.

So, welcome to WWDC.

WWDC is more vibrant than ever with attendees from more countries and more first-time attendees than ever. In fact, for most of you in the audience this morning, this is your first WWDC, so, welcome.

Apple makes - Apple makes the best products in the world, products that integrate world class hardware with world class software and a growing collection of world class services to deliver experiences unlike anyone else out there. In March, we held an event to talk about our services and introduce you to some brand-new Apple services. We launched Apple News+ which offers a beautifully designed experience for more than 300 popular magazines, digital publications and newspapers. There is no service out there quite like this. I love it.

And if you haven’t tried it, I encourage you to do so. We also announced Apple Arcade, the world’s first game subscription service for mobile desktop and living room featuring over 100 new games from some of the most innovative game developers in the world. Apple Arcade will be available later this year. And we introduced Apple Card which will completely reinvent the credit card experience. Apple Card will be available this summer. And we announced Apple TV+ which is a new home for the world’s most creative storytellers. Now, while the service doesn’t launch until fall, we thought it would be really fun this morning to share with you a sneak peek of just one of our upcoming show from Ron Moore, the executive producer behind Battle Star Galactic a and Star Trek.

With his new series, Ron wanted to take us on a journey in which the space race was a little different than you might remember it. And it has never ended. So, let’s take a first look at For All Mankind.

MALE SPEAKER: I believe that this nation should commit itself to landing a man on the moon and returning him safely to the earth.

 MALE SPEAKER: After thousands of years gazing up in the heavens and dreaming of this day, a man is about to set foot on the moon.

 MALE SPEAKER: Across the world, people wait with bated breath.

 MALE SPEAKER: Ladies and gentlemen, this is a live signal. There he is. The shock across the nation at this event is just indescribable. The Soviet cosmonaut has become the first to set foot on the moon.

 MALE SPEAKER: I thought it was about being first. It turns out the stakes are much bigger than that.

 MALE SPEAKER: Get back to work.

 MALE SPEAKER: We are still in this thing.

 MALE SPEAKER: Change of plans, gentlemen. There is water on the moon. This race will be ours to fight for and to win. And we are not stopping there.

Moon Lab.

 MALE SPEAKER: We need to accelerate the base.

 MALE SPEAKER: You are going to be

an astronaut candidate?

 FEMALE SPEAKER: No, I’m going to be an astronaut.

 MALE SPEAKER: We will go to Mars, Saturn, the stars, the galaxy.

 MALE SPEAKER: Drifting right. Watch it.

 MALE SPEAKER: Eagle, this is Houston.

Do you copy?

 MALE SPEAKER: This is not the end of the race. We must keep our eyes to the future.

 Three, two -

 TIM COOK: Wasn’t that great?

I’ve gotten an early look at the entire season and I loved it, and I think you are going to too. We can’t wait to show you this series and our other original shows coming up this fall. Now, Apple TV+ will be available on the Apple TV app which is across all of your screens including your Smart TVs. And, of course, the best way to enjoy this content is with Applet 4K which offers an immersive cinematic experience delivering the highest picture quality of any streaming device out there. Apple TV is powered by TV OS, and TV OS is just one of the software platforms that we are here to talk about today. So, let’s get going.



I’m excited to share with you this morning how we are going to make TV OS even more entertaining
and more personal. We completely redesigned the Home screen, making Apple TV come to life from the moment that you turn it on with full screen previews of the best TV shows and newly released movies. Apple TV is designed to be used for the whole family, but we wanted to make it even more personal. Today, the Up Next list has a mix of shows for everyone in the home, but when you sit down to watch TV, you want to see the shows that you love. So, we are introducing multiuser support for TV OS. Now, everyone in the home gets their own Up Next list plus personalized recommendations for new shows and movies to enjoy.

Now, and it’s easy to switch between family members using the all new Control Center. It works just like you would expect it to. TV OS also delivers Apple Music with over 50 million songs and curated music video play lists. And now, with multiuser support, everyone in the home gets their own personalized music experience. You are going to be able to see lyrics to your favorite songs in sync with the music. This is really cool. This is the best music experience on television. Now, Apple Arcade is also going to look amazing on the Apple TV 4K this fall. Playing great games like Ocean Horn 2, of course, is even better with great game controllers so we are extending support to two of the best and most popular game controllers available.


Oh, it’s awesome. We’ve partnered with BBC Natural History unit to shoot beautiful 4K HDR footage, taking you to places that few people have ever experienced before. So, that’s the new TV OS.
More personal and more entertaining than ever. Now, let’s talk about Apple Watch. Apple Watch is the number one watch in the world. It keeps you connected to the people and information you care about just by raising your wrist. It tracks your workouts and motivates you to stay active throughout the day.
And with new breakthrough features like fall detection, heart notifications and ACG, the Apple Watch has truly become an intelligent guardian for your health. For so many of us, the Apple Watch has become an essential part of our daily life. Today, we are going to take another leap forward with the watch OS to bring new experiences to Apple Watch while enhancing the ones that you already love. To tell you all about it, I would like to invite Kevin Lynch to the stage. Kevin.

 KEVIN LYNCH: Thank you, Tim.

Good morning.

So excited to be here. Were thrilled at how Watch is making such a difference in so many people’s lives.
This is driving us to make Watch even more powerful and more personal for you. Let’s start with Watch faces. Now, these are something you interact with most every day and we have more Watch faces this year since the very first Apple Watch. From simply beautiful to richly detailed, lets take a look at a few of these. First, we have the gradient face which is smoothly animating with the time. Then we have this large Numerals face showing the current hour in multiple languages and the very modern digital face showing you a great look in multiple colors and then the California dial, classic design for a Watch face.
Now, many of these faces you can add more information to, such as adding rich complications here right on the California dial. Then we have the solar face. This visualizes the suns 24-hour path around the dial and you can see it changing during the day or as you rotate the Digital Crown. These are just beautiful.


Now, across all of the Watch faces, we are introducing tap tic chimes. And when enabled, on the hour, you will feel a silent tap tic on your wrist and if sound is on, you will hear an audible chime like this.
Yes, that’s a bird song. It’s actually a robin captured at Apple Park. I mean, it was recorded in Apple Park. The robins are okay. Now, let’s talk about apps. Now, these are designed for quick interactions on Watch. First, we are bringing more Apple apps to Watch. The new Audiobooks app to let you listen to Apple Books and Voice Memos so you can easily record your thoughts. And calculator.

And check this out; it also includes the ability to do tip calculations, including the ability to split the bill with friends. Now, we are also giving developers great new tools and APIs to build great apps for Apple Watch. And we are now making it possible to create apps that run independently on the Watch, no longer requiring a companion iPhone app. And now you can get extended time to access sensor data and complete sessions like physical therapy with Kya or brushing your teeth with Colgate or meditating with Calm. And watch OS 6 now enables the streaming audio API so you can go with just your Watch and you can stream great content like Podcasts, music, live sports games. So, with new developer tools and a new native UI framework coming this year, we are enabling a whole new generation of apps for Watch.

Now, to make it easier for you to discover these apps, we are excited to bring the App Store to Apple Watch. You can browse apps curated by our editorial team or find favorite apps like Head Space or Carrot. Weather or Streaks, the Nike Run Club. You can search the full App Store using dictation or scribble or just asking Siri. And you can view product pages to see information like the app description, reviews, screenshots. And finally, you can purchase and install an app directly on your Watch. So, discovering and using apps at Apple Watch is going to be better than ever with the App Store and these really great developer tools. Now, we are also adding new health and fitness capabilities and to tell you about some of these, I would like to invite to the stage Dr. Sumbul Desai, our VP of Health, to the stage.

Apple Watch is an amazing health and fitness partner, and in watch OS 6 we are adding even more
features to empower you to better manage your health starting with activity. Being physically active is one of the most important things you can do for your health. If it were a prescription, it would actually be one of the most prescribed medicines in the world. The Activity app on Apple Watch already motivates you to stay active. It also lets you know how active you are every single day, but knowing how active you are over the long-term is just as important. It gives you a sense of your overall fitness. So, in watch OS 6 we are introducing Activity Trends.

For nine key metrics it will compare your progress over the last 90 days with the last 365. If the trends show that you are maintaining or improving, you will see an arrow pointing up, and that’s great; keep doing what you are doing. But if you are trending downward, we will give you simple coaching to get you back on track. You will see trends for familiar metrics like move, exercise, and stand, but you will also see trends for some new metrics like your workout walking pace, flights of stairs climbed or even
your cardio fitness level. Activity Trends will provide you with a more complete picture of what you can do to stay active and even more importantly, give you the motivation you need for long-term success. Now, let’s talk about your hearing health. Your hearing is a precious asset. Think about the sounds that surround you every day, hearing a friends laughter, listening to your favorite song.

Protecting your hearing is critical to living your everyday life and maintaining your independence as you age. Since hearing loss is often so gradual, its important to know when the sounds around you are loud enough to impact your hearing. Like when you are in the middle of a construction zone, at a sporting event or playing your music really loud to drown out your singing voice. I do that all of the time.




KEVIN LYNCH: Thank you, Sumbul. So, the Health app is the best way to see all of your health data in one place, and we have redesigned it to be even more personal and meaningful to you. In the new summary view, you can see health related notifications. You’ll see your favorites, the information you care about most, as well as automatically generated highlights so you can see your health data over time. For example, if you are more active than you usually are, how consistently you may have been mindful this week, or how your heart rate recovered after a recent workout. Health is using machine learning on your iPhone to determine which highlights might be most interesting to you. So, the new Health app is going to bring you even more powerful perspective on your health. Now, all of this health data is securely stored in your iPhone or encrypted in iCloud, and since there is nothing more private than your health information, you control your data.

You can decide if you want to share particular health data with selected apps, if you would like to share
anything at all. Those are some of the great new features coming to watch OS 6. To give you a look at some of this running live, please welcome to the stage, watch OS program lead, Haley Allen.

 HALEY ALLEN: Thanks so much, Kevin. I have been loving watch OS 6 and I’m super excited to
have the opportunity to show it to you today. Let’s start with a few of my favorite faces. This is the new modular compact face and now I can have a large info graph complication alongside a beautiful dial. And there is even room in the corner for a couple of my favorite rich complications like these two new ones, wind and rain. Let’s tap customize and check out some of the options. This is the new Noise complication which tells me how loud it is in here. It’s pretty quiet. Let’s make some noise and see how this works. Amazing. Thank you.

That’s great. The next face I want to show you is one of our most popular faces and this year we have made it even cooler because you can customize it to our all new monochrome style. I love the simplicity of this two-tone look. In the middle here is the Audiobooks complication and I can just tap on it and resume right where I left off. And the Now Playing controls on watch OS 6 are great, showing me exactly what I need to see for that app. In Audiobooks, I can tap here at the bottom and find that chapter I want to listen to again. It’s never been easier to listen to great books on the go. The last face I want to show you is the gradient face. Kevin showed you how beautiful it looks full screen and I can also customize it to add all of my favorite rich complications.

I’m constantly multitasking. With a busy job and a son at home sometimes I only have a moment to capture a quick thought. Let me tap on the Voice Memos complication in the bottom right corner and do that now. Remind Marcus that just because you are almost seven does not mean you get to, quote, Veto your bedtime. Okay.

Now, I’m super excited to give you the first look at the all new App Store. With curated collections and apps, its super easy to discover and download great apps for the Watch. Let’s check out Chin easy. I can just tap here to see ratings and screenshots. And I can download it directly from my Watch. Its super convenient. Let me show you an app I have already downloaded, the MLB app. With the new audio streaming APIs in watch OS 6, I can listen in to any live game no matter where I am. Now, they aren’t actually playing right now, but let me just tap here and give you a preview of how this works.

 MALE SPEAKER: Two, one, pitch coming. A swing and high drive to right field. Going back to the track, it’s got a shot. Right at the wall. It is gone.








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