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Apple / WWDC Keynote

 Apple WWDC 2019. One big week. Even bigger announcements. Announcing updates to iOS, watch OS, and macOS. And introducing iPadOS, the all-new Mac Pro and Pro Display XDR.

New software and technologies.  Hands-on labs. Technical and design focused sessions led by Apple engineers. Anything can happen at the Worldwide Developers Conference where coders, creators and crazy ones come together to do the insanely great. Take a look at the latest updates.

HALEY ALLEN: Yes, isn’t that cool? Come on.

All right.

Thanks so much.

Those are just a few highlights in watch OS 6. I think you are going to love it.

Back to you, Kevin.

 KEVIN LYNCH: Thank you, Haley. That was really cool. Now, there is so much more to watch OS like  recognizing songs with Shazam built right in and automatic software updates right on your Watch. Now, lastly, we know how personalized you like to make Watch from the Watch faces to the physical bands, and we are introducing today some new summer colors and an all-new Pride edition Watch band. It matches perfectly with the new pride Watch face on your Watch. So, watch OS 6 is another large step forward for Watch and it is really an honor for the team to be crafting something so personal to all of you.

Thank you and back to Tim.

 TIM COOK: Thank you, Kevin.

All of these great new features will make the Apple Watch an even more indispensable part of your daily life. Now, let’s talk about iOS, the world’s most powerful mobile Operating System. Last year, we delivered iOS 12 which is full of amazing features from dynamic new AR experiences and Memoji to screen time and faster performance, and once again, iOS has the highest customer satisfaction in the      industry with an incredible 97%. This is unbelievable.

And as always, our adoption rate is industry leading as well. 85% of iOS customers are on the latest release. And in fact, iOS 12 has been installed on more systems than any version of iOS ever. Now, that’s in stark contrast to the latest offering from those other guys which was released before iOS 12; they only have 10% adoption. Now, this high adoption rate is a huge benefit for both users and developers. Now, to tell you about the next major release of iOS, I’d like to hand it over to Craig.

 CRAIG FEDERIGHI: Hello.

Thank you. Okay.

I’d like to talk - all right, we’ve got a lot to talk about this morning. I’d like to talk about our next big release of iOS. Now, when it came to naming this release, our crack marketing team really surprised us this year by demonstrating their ability to count well into the double digits. Yes, its iOS 13. Now, iOS 13 is a huge release packed with lots of capabilities, but we know that nothing is more important to our iPhone users than performance. So, this year, we worked top to bottom in the system, making everything faster than you do the most. Things like unlocking with Face ID, now 30% faster.



Now, this one is cool. We have changed the way that we are packaging apps on the App Store, and when this rolls out in the fall with iOS 13, you will see that your downloads are now 50% smaller. And updates, 60% smaller. But what’s - yes.

But what’s really incredible is the effect it has on app launch speed. It’s up to twice as fast in iOS 13. Now, we were able to do this in a release packed with new features and there is one that I think is going to really resonate with some of you here and I would like to introduce it to you now. Let’s take a look. That’s right. We are bringing Dark Mode to iOS. I’d love to show it to you live now.

All right. Okay.

Let’s take our first live look at iOS. Now, here it is in its traditional light appearance with this gorgeous new wallpaper, but now let’s begin our descent into darkness. Look at that. The gorgeous dark wallpaper and notifications look great. Let’s take a look at our Widgets. They look just awesome. Let’s take a look at some apps. We will start with News. Check it out with a gorgeous dark appearance, so nice. And your calendar, your daily events have never looked so awesome with this really beautiful palette. And Notes. Look at this refined texture, it’s really fantastic. Let’s take a trip into Messages. You see how your images, your emoji, they all look just fantastic. And, of course, the keyboard, with an extra refined new dark appearance and some new tricks because now when you type, you can swipe.

Just like that. It’s really great. Let’s take a look at Photos. Of course, it looks fantastic in Dark Mode. Now, this is our Dark Mode Project Team at the project kickoff. You see it was happy times. They did slowly begin their descent into darkness. We take the details very seriously. Let’s take a look at our new share sheet. It looks awesome in Dark Mode, but you notice in the middle sharing suggestions intelligently based on who you share with and who appears in the photos. You can share with just a tap.
Its so fast and easy. And finally, music. Your music looks great in Dark Mode. It can go through some of my recent play back. Of course, start playing some music here. And now for the first time ever, time synced lyrics.

And that is a quick look at what’s new with Dark Mode in iOS 13. So, great performance, intelligent sharing, the new quick path keyboard and Dark Mode. But, of course, there is much more to iOS 13,
starting with apps. Let’s start with Safari, Mail, and Notes. Now, Safari has new options to quickly change text sizing and has per website preferences. Mail gets desktop class text formatting controls, including support for rich fonts. And Notes gets this beautiful new gallery view, support for shared folders, and much more. But where we really went deep is with Reminders. We have completely reinvented the app, rewriting it from the ground up to make it more intelligent, intuitive and powerful and easier than ever to create Reminders. So, for instance, just type what you want and Reminders will understand when and where to notify you. Or you can use the new quick type bar; just tap and enter things like location or even attachments like photos. With tasks, you can now associate to-dos with a top-level reminder. Now, smart lists, they help you keep track of your most important items and, if you tag a person in a reminder, well, next time you are in a Messages conversation, you will automatically get a notification letting them know that now is time to talk. It’s really handy.

Next, Maps.

Maps is with you everywhere you are from work, home, or even on the go with CarPlay. And our team continues its obsession with building the best possible map. Now, we have outfitted literally hundreds of planes and cars with custom sensors and lidar and driven over four million miles to rebuild our map from the ground up, and the results are really impressive. Here is our old map and here is the new map. It’s just great.



Now, we expect to roll out this map across the entire US by the end of this year and select other countries next year. But we didn’t stop there. There is much more to Maps, and to give you a quick look at what’s new, I would like to invite Meg Frost, our Director of Product Design to the stage for a quick demo.

 MEG FROST: All right.

Thank you.

I’m so happy to show you what’s new in Apple Maps. All right. First, let’s take a look at that new map. As Craig said, we have been driving and flying all across the United States, collecting land and aerial
data to add significant new detail to the map. So, now roads and beaches, parks and buildings look great. We have also added a couple of very useful new features to our recently designed launch screen like favorites, where I can add the places I go every day for quick and easy access. Now, I can just tap and go. And with collections, this is where I can organize all of my favorites or I can make lists of
favorites to share with friends, or I can finally organize that next big trip. Let’s check out my SF spots collection.

Now, I have been checking out Chinatown. You will notice in the upper right-hand corner, there is a new binoculars button. When I tap that, I get a brand-new look around window. Yes, this is the right place to drop in, so I'm going to go full screen. With look around, I get a gorgeous, high definition 3D view. It’s an awesome way to explore.

But this is my favorite part. Turn your phone and hold on tight. Smoothly move down the street. Yep, I bet you haven’t seen it look like that before. I can tap on labels to learn more about new places. Yes, I think I will check this one out later. And those are just a few of the new features that we will be bringing to Apple Maps.
Thanks, and back to you, Craig.

 CRAIG FEDERIGHI: Thank you, Meg.

Now, we think Maps users are really going to love favorites, collections and look around, but there is much more to Maps, like junction view for China, or the ability when you are en route to share an up to date ETA with friends and family with just a tap. But what’s most important is that Maps has been designed to be private and secure. We always protect your identity and activity, and there is no need to flip a switch to ask Maps to start respecting your privacy because at Apple, we believe privacy is a fundamental human right and we engineer it into everything we do. This year, we are doing even more. I want to focus on three big areas starting with location. Sharing your location with a third-party app can really enable some useful experiences, but we don’t expect to have that privilege used to track us,
and so this year we are building in even more protections. Now, for the first time, you can share your
location to an app just once, and then require it to ask you again next time it wants it.

And if you do choose to grant an app the ability to continually monitor your location in the background, we will give you reports so you will know what they are up to. Now, some apps try to work around these protections by scanning for Bluetooth or Wi-Fi signals to infer your location. Well, we are shutting the door on that abuse as well.

Next, I want to turn to log in. We have all seen buttons like this, asking us to use a social account log in to get a more personalized experience with an app. Now, this can be convenient, but it also can come at the cost of your privacy. Your personal information sometimes gets shared behind the scenes and these log ins can be used to track you. We wanted to solve this and many developers do too. So, now we have the solution. It’s called sign in with Apple.

Sign in with Apple is the fast, easy way to sign in without all of the tracking. It’s simple API allows the developer to put a sign in with Apple button in their app. You just tap it and you are authenticated with Face ID on your device, logged in with a new account without revealing any new personal information.

Now, some apps may want your name, and maybe even an email to send you information when you are
outside the app. Now, we do allow them to request this information, but check this out; you can choose to share your actual email address or you can choose to hide it, and when you do, we will create a unique random address that forwards to your real address. A lot of love for random addresses here. And that’s good news because we give each app a unique random address. This means you can disable any one of them at any time when you are tired of hearing from that app. It’s really great.



So, of course, this entire experience is meant to help you have control over your data. Now, this is available across all of our platforms, and also on the Web. Now, next I want to turn to Home Kit. You know, our homes are such personal places, places where we deserve to feel safe and secure. So, Home Kit has been designed from the outset to protect the privacy and security in your use of home accessories. And no accessory is more personal than security cameras that film in and around your home. Now, unfortunately, most home cameras today send peoples video up to the Cloud, so it can be analyzed to tell the difference between maybe a leaf blowing in the wind and someone at your door,
but unfortunately, this risks your privacy.

We have a new way; it’s called Home Kit Secure Video. Now, yes. Home Kit Secure Video, in that case the video is analyzed in your home on your resident iPad, HomePod or Apple TV and then it is encrypted and securely sent to iCloud where no one, not even Apple, can see it. Today - today we moved all of our software platforms forward, providing customers new ways to enrich their lives and powerful tools to developers so they can continue to change the world. All of the platforms will be available as a beta today. And the public seed for macOS, iOS and iPad iOS will be available in July, and, of course, all of this great software will be available to our users in the fall.

Now, you will also be able to get an early look at the new MacPro and the Pro Display XDR in our Pro Studio just across the street. I encourage you to do that. We have a huge week planned for you guys, with more than one hundred sessions, more than two hundred hands on labs, and over a thousand Apple
engineers that are here to help you. So, seek them out. We can’t wait to see what you guys are going to
dream up and how you are going to continue to change the world. Now, before I close this morning, I would like to thank everyone that worked so hard at Apple on all of the products that you saw this morning. These guys have given up their nights and weekends from their families and so on and so forth, and many of these innovations are years in the making.

So, thank you.

Let’s give them a round of applause.

Yes.
Thank you all for coming and sharing the time with us.
Have a great week.
Thank you.
OPPO X 2021 First Rollable Phone Hands



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