A step by step guide, complete tutorial on how to create a profitable Shopify drop shipping store from scratch in 2020 and 2021. In this video, you will learn everything you need to know to create a successful store using Facebook Ads
Okay so this video is going to be a 100% free shopify drop shipping course it’s going to teach you pretty much everything you need to know to be able to go away and set up your shoplift store find winning drop shipping products and get some traffic and run up some Facebook adverts to your store and hopefully make your first s shopify sale or currently scale what you’ve got working at the moment in time so lets jump into the video and lets start learning okay so this is everything what you will learn in this video today okay what I’m going to do is I’m going to show you which type of shopify store I personally think you should set up if you’re just getting started with drop shipping or if you’ve got some experience then I’m going to talk about how to set up the machine and by machine I mean shoplift store then I’m going to show you some product research methods you know where to find winning products what winning products actually look like some free methods paid methods and every thing to do with product research okay then I’m going to talk about Facebook adverts I’ve got a whole section on Facebook adverts in terms of you know how to actually test your adverts the correct way how to also scale different scaling methods how to use look like audiences retargeting and those kind of things okay then I’m going to talk about how to run and grow your shopify business your drop shipping business because that one thing that some people don’t really know how to do they get results and then they tend to fall off a cliff but if you can be consistent with things um that going to help you grow and that what I’m covering in that section and then of course I’m going to talk about some very important next steps so again I can guarantee that you will get some value from this video if you’re a beginner if you’re intermediate with drop shipping I can guarantee that something in this video will help you out also what I will do is ill put some time stamps so if you want to skip to a certain section feel free but its best to probably watch all of this video to get the maximum value outside out of this video and of course it did take some while to put this together so if you could just really really please just drop a like on this video okay and drop a comment down below and that would help out it with the YouTube algorithm and with my channel as well much appreciated so really for really quickly I just want to cover the drop shipping model for anyone who don’t understand what the drop shipping model is really quickly okay if you do really already know what it is feel free to just skip this part but basically the drop ship model how it works is we’ve got a customer and uh we’ve got a website okay so our store will be our website the customer will come to our website purchase something which we put on our store for a marked up price and we’ve got here 200 what will happen is when we get that order we will then forward that order onto our wholesaler okay which will be you know aliexpress and we will pay a wholesale price or basically a cheaper price and then what happens is once the supplier has got those details they will then ship that order directly to the customer and we will of course in the middle take the profit so someone spent two hundred dollars we’ve spent 150 dollars basic math we’ve made 50 profit okay and of course in this scenario we don’t need any sort of warehouse we don’t need to be in a certain location you know it gives us the freedom to be able to do this on the internet or anywhere else you know without having a physical location or buying stock up front now a lot of people always ask me how much to get started so this is just a rough basic um you know estimate of what I personally recommend that you could get up and running with things and I’m going to cover everything but a shopify basic plan is 30 per month and I’ll talk about this in a moment in time your apps will be dependent on which apps you want to use and again I’m going to cover which apps I personally think you should use inside of this video okay a little later but apps will depend on how many you actually have on your store that depends on how many shopify apps you have but um approximately it will generally cost around 20 to 50 dollars which again is going to be monthly a domain name again there’s so many different domain places where you can get them from but you won’t pay anything pretty much than ten dollars that their car for a com they’re around about 10.10 15 depending on where you purchase it from now a logo a logo can be free if you know how to use photo shop or if you know someone who’s a designer your best friend whoever it may be you can get a logo them for free I'm going to talk about again different places where you can get logos made from in this video so make sure you keep an eye out for that part but you can get logos done for free if not I’m going to show you some different ways whereby you can buy them for really cheap for anything from five to fifteen dollars okay and then we’ve got finally our marketing budget and the marketing budget most of that was going to be spent on adverts and I’m going to talk about Facebook adverts.
How to drive traffic and those kind of things later on in this video so like I’ve mentioned most of that will be your marketing budget and anything from 500 to a thousand dollars okay and again this the more that you’ve got the better and once you start making money then you can then start reinvesting that back into your costs your marketing cost so that will be when I say marketing I mean Facebook adverts budget basically the more that you’ve got the better it will be and the more products shopify products you’re going to be able to test out with Facebook so the first thing is the store type which style of store type do you run because I know there’s loads of people out there on YouTube talking about all sorts of different methods to find them to setting up stores.
Let’s go over the basic ones and show you which ones and explain them one by one so basically there’s three types of stores shopify stores that you can set up okay drop shipping stores so in the blue we’ve got a general store now with a general drop shipping store what happens is you’re basically having I personally recommend you have three to four niches nothing more than that to be honest uh you don’t need any more niches than that to make money so three to four niches all on the same store it gives you a lot of flexibility and you’ve got multiple products so that a general store then moving on in the red we’ve got a niche store now a niche store only focuses on one particular niche with multiple products within that niche for example beauty and if you’ve got a beauty store then we may sell lipstick we may sell makeup we may sell eyeliner eyebrow you know stamps or whatever it may be but basically they’re all under that one niche okay now a one product store is only focused around one specific shopify product okay no others so where is the differentiate the difference between a niche store and a one product store is this will have multiple products whereas a one product store will just have one product and I’m going to show you some examples of all three of these stores so you know what they kind of look like right now I’ve got this I’ve put this together I’m not going to go through all of this because it will make the video quite long but if you want this and if you want all of these slides okay there’s about 83 slides within this presentation if you want all of these slides please do if we hit a thousand likes and we hit 250 comments then I’ll give you all of these slides okay the slides will be down below in the description or on the first comment so rack up those likes rack up the comments and I’ll give you all of these slides so you can go away and learn in your own time okay so choosing your store now you’ve got a general store I personally recommend if you are a beginner getting into drop shipping okay you should start a general store if you have no experience with drop shipping whatsoever or you don’t know which niche you want to get into that way you’ve got way more flexibility to be able to pivot into something else without having to you know rebrand your whole store or you know go through and everything and start from scratch so if you’ve got no experience whatsoever drop ship in or do not know which niche you want to get into then I recommend starting a general store now I just want to show you a general store this is inspire uplift okay one of the biggest drop shipping stores that are out there they’ve done you know multiple millions of dollars and you can see here basically they have loads of different niches inside of one store so if we click on a shop here we can see.
We’ve got home and kitchen pet supplies tech beauty fashion wellness toys kids we’ve got everything so multiple niches inside of one store that what you call a general store okay that a good example now I recommend setting up a niche drop shipping store if you have experience drop shipping or you already know which niche you want to get into now this is important because a lot of people I’m all about making you know going taking action now some people who are just beginning getting into drop shipping what happens is they take way too long trying to find the perfect niche the truth is there is no such thing as a perfect niche right so if you already know which niche you want to get into then cool go ahead and start a niche store if you don’t and you’re pondering between one or two or you’ve got three then go for a general store because it’s going to give you that flexibility now to give you an example of a of a niche store we’ve got this store here called meowing tons and basically it’s a its a cat store as you can see everything on this store is all to do with cats so you know we’ve got also we’ve got cat clothing we’ve got cat products we’ve got cat mugs pretty much everything here we’ve got cat Jewellery so everything around it like I’ve mentioned is within one specific niche which is cats but we’ve got different types of products within that niche on this store okay so that an example of a new store now a one product store now like I’ve mentioned I only recommend that you start a one product store if you have experience drop shipping okay or you have validated the product or I’ve done extensive research on that product and have a pretty high you know um confidence.
That the product is going to succeed the reason why I say that is because if you start a one product store you’re generally gonna have to get a you know a customized domain you’re gonna have to get a logo will build around it and build the whole store all of the descriptions everything like that and if it doesn’t work then it’s kind of tough what you have to do is just restart all over again and brand it into a different different store you know which takes a hell of a long time and can be a little bit off-putting for people who are new getting into drop shipping hence why I recommend you do it if you’ve got experience okay now to give you an example of one of those these don’t drop ship at the moment in time they’ve probably got brands and those kind of things but this was once a very high drop shipped product everyone was drop shipping this product but you can see that it’s all just based around this one product they have a few upsells only one which is like consumable I think it’s like consumable smoothie packs but when they first started out they’ve only recently added that it was only just around this one product that all the product that they sell all of their marketing is just based around selling this one specific product and you can see here they’re just basically selling this portable juice blender okay so that explains those three things now setting up the machine and what I mean by setting up the machine is setting up your shopify store okay now this is what we need to do okay is we need to of course open an account come up with a brand name logo creation themes to use and apps to use now I’m going to cover all of these I’m not going to comment I’m not going to cover you know going through and actually setting up my stores step by step because that would take you know way too long this video would be extremely long but I’m just going to show you know all of these things there’s some more important things that you need to know when it comes to drop shipping so to set your shopify store up what you’re going to need to do is head to shopify okay and uh to get to shopify if you want a 14 free day shopify trial okay courtesy of me I am a shopify partner but if you want a free 14-day trial then all you got to do is click the link down below okay and you’ll head to a page like this and all you’ve got to do is literally just click
Start free trial you click that put in your email address come up with a password whatever your store name is and again here you don’t have to put in a store name which will be your final store name remember you can buy a domain name and customize it so if you can’t think of a store name at this part here don’t worry about it you can call it pretty much whatever you want it won’t be the final domain that will go out and then all you do is just click create your store okay and again if you want that free link then all you got to do is click down below now when it comes to choosing a shopify plan the basic one that you’re going to need to be on is the 30 ones when you starting off and you know there’s no real reason for you to start off with the 80 one or even this one okay now the main difference is how many staff accounts that you can have for example this one only has two so again you’re not going to have any or anything like that vas are virtual assistants which I’m going to talk about later in this video but you’re not going to have any of those and another factor is yours is how much they charge you per per transaction okay so for online credit cards they charge you 2.2 percent plus 20p however if you come on to this one here then you get charged 1.9 okay but to start out with on your shopify plan all you’re going to need to do is just make sure that you just on this basic one to start off with now picking a store name and this is very important of course and it will be very much your name will be influenced by the type of store that you decide to choose so if you do choose a niche store then of course you have a certain name whereby if you’re picking a general store then you’re gonna try to have to come up with a generalized name now one thing I will say is do not have any of these words in your shopify store okay do not have deals gadgets buy shop offer in your in your domain name okay they look spam my they look you know they don’t make you they don’t give off a great impression so I wouldn’t advise having any of those in your domain name now one thing I always try to do is I always try to have it two words maximum and you can see from those examples that I gave you earlier blend yet is like two words blending and jet and inspire uplift are our two words as well so I generally try to have it two works maximum now one thing I like to do is I like to come up with a root keyword and then use something called lean domain search right and I’ll show you lean domain search in just a moment in time and then what you want to do is pick out say three to five that you like the sound of that you can just shortlist and then pick your final one after maybe you know analyzing the three asking friends family whoever it may be then what you want to do is you can either go to shopify and register a domain inside of shopify you can go to domain or any other domain registrar and just purchase the domain so let me show you lean domain search and how it works so this is lean domain search and what I like to do is put in something a root keyword so let’s say our root keyword was inspire I would put inspire in and what it will do is it will throw up a load of domain names now one thing you will need to do is you will need to check just in case to see if they are still available to purchase you can search by popularity or length I personally like to sort by length because I like small ones and of course if you want ins aspire inspire should I say at the start you can have it like that so we just click on this button here so we’ve got inspire bin and inspire zoo uh inspire jam inspire pen and there’s loads of them you know there’s there’s loads of them inspire keep again you can just go through inspire know these sound more like a drop shipping a general store.
Okay but again you can go through that and literally just find it if its available bingo just go ahead and purchase that domain very cool very cheap to use I mean its free tool so I always use this when coming up with ideas for my drop shipping stores now creating a logo is a very important thing to do and of course a good logo helps you build trust on your store now you’re only going to get one first impression to make a good impression to the people who land on your product page or on your website so were going to make sure that your website looks as good as you possibly can make it so I’m going to show you some ways how to come up with a free logo or you know if you don’t know how to do it yourself essentially then purchase one for very cheap now you can use these things here that I use to design a logo again do it yourself if you’re good at design you know photo shop if not you can use something called canvas good and you can see here they’ve got three options as well that you can use here were inside of logos and again everything like this we can pretty much just edit if we wanted to and again if you wanted to just put inspire here whatever it may be we could they’ve got different options for this you can pretty much just change all of this and then hit the download button so that one way that you can do things another one is five now I personally absolutely love five five you can get pretty much anything you want done to your shopify store whether its hiring you know someone to be a developer to your store someone to make edits on the back end someone to come up with logo ideas video ideas Facebook ad videos pretty much everything you can think of is all on five I absolutely love it so if we was to put in something called you know minimalist logo which is something I’m a fan of just getting something which looks very clean you can see here some of them are a little bit expensive but if we sort by best sellers okay you can have a look again this is 12 pounds which is what probably 20 dollars or so if that we’ve got others which are much more expensive and then we’ve got others which are a little bit more cheaper as well so you want to just go through and you can have a look at some of their stuff again this is just going to give us the files the source files but again all of it is very much cheap you’re not spending that much money to start with to get a very good professional logo one thing I would say is just look through the reviews you know see how what other people are saying about them but just compare you know reach out to them see what they see what they can do for you and then just place an order again this ones starts at five pounds which is you know ten dollars it’s not expensive basically so you can get yourself a professional looking logo
just by heading to five you know selecting some of these guys and negotiating and seeing what they can do for you right now the other one is called 99 designs.com decoded.co.uksorryor.com depending on where you’re at and this one is a little bit more expensive it’s probably got a higher tier of graphic designers and basically what you can do is you put in your what you need so again you need a website or you need a logo.
You put it in there and what it will do is loads of loads of designers will submit their work you tailor it to what you kind of want saying I want it to look like you know x y and z has to have bold fonts in you know has to have look or have a look or certain feel to it and yeah you can go through that but this is again a little bit more expensive to use and if it was personally me for a beginner just getting into shopify then would just probably just use either canva to do it myself or photo shop to do it myself or just find one on five okay now themes I want to talk about shopify themes because a lot of people ask me you know which are the best themes to use you know which theme should use should I get a paid one do I need a paid one you know which are the best paid ones which are the best free ones and that what I want to talk about in this section here which are the best free ones shopify themes and which are the best paid shopify themes okay so one thing I will say is that a paid theme will not make you more sales if you are a rubbish marketer you know if you are not good at marketing um then it doesn’t matter what theme you use if you use a good theme if you use the paid theme if you use a free theme you’re not going to get any better results okay whereby if you are a good marketer you will be able to make sales on free themes paid themes or any themes that are pretty much out there theme is not unnecessary it’s not a necessity basically but it can help you know help you make have your website look a little bit better and save you some money on installing apps as well so which are the best free themes to uh to look out for well there’s these three here and well cover these three really quickly okay so we’ve got debut okay and I’ll show you really quickly debut what it looks like so debut is free from shopify again you can use this for our one product store you can use it for a general store or niche any kind of store you want to have a go at you can do that and again its 100 free uh it’s from shopify it looks great it looks clean first and foremost you can see here it looks very clean and yeah its free it works and most importantly it converts so it turns traffic visitors into buyers and you can change a lot of things on this on this theme so that a very good one to start out with okay another one is adventure again this is another one from shopify that you can use a basic one that they have they’re ready readily available this is more good for like a niche store more good for like a general store as well you can see here this is a niche store so camping sleeping bags tents and again this is basic you know is not you can do this out of the gate template pretty much and if we have a look at a product specific product here and if we have a look at it on desktop first and foremost you can see here and again we can add in some shopify apps which I’m going to cover to you know make it look better add in reviews and those kind of things and then we’ve got the uh the mobile version now remember a lot of people will be shopping on mobile
as well so 80 to 70 of your traffic will come through mobile so you want to make sure that it looks good on mobiles and as as you can see this one looks very good as well now the final one is debutify so if I just have a look at debutify you can see this one here this is like debut on steroids if that makes sense this is a very good free theme its free and then you can pay for upgrades if you want to so there’s loads of different widgets that you can use on this one again this is the desktop version and again this one converts really really well as well so they’ve got this already built in as a part of the part of the theme popups and if we have a look at the page let’s just have a look at a product for example you can see here that again it looks really well they’ve got trust badges so we don’t have to do any coding there we’ve got countdown timers which again we don’t have to do anything there buttons with animations I’m not a massive fan of that but again it can help with conversions we’ve got all of these things here that we can either turn on or turn off inside of this uh inside of the shopify theme again we’ve got reviews we’ve got frequently things brought together and again if you wanna you know again what I’m gonna do is I’m gonna leave all of the links for everything down below in the description so you can just go ahead and you know get all of those testimonials but again this is a fantastic theme and most importantly it converts if I just really quickly have a show you it on mobile you can see here what it looks like on mobile again looks very good very clean and most importantly like I’ve mentioned
it converts it will turn traffic traffic into buyers okay so they are the best free themes that I recommend that you take a look at again depending on which store that you actually want to go with so paid themes now that we’ve had a look at some free themes which paid themes should you be using.
Okay now these are the ones that I personally like to use we’ve got turbo okay turbo is one which
is frequently used by a lot of drop shippers the reason why it name is names kind of self-explanatory turbo is extremely fast and having a shopify store which is extremely fast helps with uh improving your conversion rate okay so turning visitors into buyers and this is it on desktop version you can see here it looks really good and if you just click on shop men’s just to show you on desktop this is the collections page and just to show you it on mobile really quickly and again like I’ve mentioned were going to cover some apps that you can use to make it look a little bit better as well if we click on inspect just so you can see the mobile version there again very good very clean very customizable and also very professional so this is a great theme paid theme to use in terms of the price I think its probably the expense most expensive one out of these I think its fifty dollars I believe I’m not entirely sure but I think it’s around that mark right but it’s worth the money if you’re making money it’s worth it investing
inside of a paid theme okay next we’ve got booster and booster is another paid theme again I’m not entirely sure how much its worth how much its cost off the top of my head but the reason why they are paid for is essentially is they’ve already done the conversion optimization for us.
They’ve already you know tailored everything to the point whereby it’s ready to drive conversions so trust badges you know moving things here and here slow stock count days till you know shipping price ends all these kind of things that you see on here which again you can turn on or off inside of the theme set um settings all of these have been built in so that you can save money on apps and and also make conversions so that another one that I that I like to use and then the final one we’ve got impulse now impulse is a great theme to use I like the look of it its very clean it looks very professional again for a niche store or for a general store depending on how you want to do things but this looks very clean it’s a very clean website again if we have a look at our mobile it looks clean and very professional on mobile as well and you don’t really have to do that many edits to this one as well if we just have a look at a product really quickly so you can see what it looks like let’s just click on long sleeve so you can see here is collections and we just have a look at the products really quickly again very clean we’ve got reviews different sections that we can edit but all in all a very good theme and if I had to choose out of you know all of these all of the paid themes that are on the market because
there are loads of them.
These would be the three that I would go to okay and again I have got stores which are using these themes as well so which shopify apps should you use on your drop shipping store now there are hundreds and hundreds of thousands of shopify apps out there on the shopify app store okay but I want to show you the ones that I consistently use over and over again that help me do two things okay all of the apps shopify apps on the app store will do these two things so they will either help you make more money there’s apps out there that help you make more money or there are apps that are out there that help you save time and very important that of course apps do one of these two things so I’m going to show you some of the best apps shopify apps that I always use over and over again on my drop shipping stores so first and foremost we’ve got oberlo okay and the way it works basically is when.
