A step by step guide, complete tutorial on how to create a profitable Shopify drop shipping store from scratch in 2020 and 2021. In this video, you will learn everything you need to know to create a successful store using Facebook Ads
You’re a beginner right you don’t want to be typing in stuff manually or importing you know products manually it takes a long time so for what you can use is below an app called oblo and again they’ve got a free option by the way 100 free and again I’ll leave the link for this down below this video and basically you use it for fulfillment okay for fulfilling your orders when someone orders you actually then placing that order and of course pulling in products into your store doing this makes things seamless and easy and its pretty much a must-have for all beginners looking to get into drop shipping and I’ll show you how it works so let’s say for example I’m seeing side of oblo at the moment in time and again you can download this from the shopify app store right and you want to connect your store and what you want to do is when you when you’re looking at finding products right what you do is you can go to aliexpress and let’s say for example I like this product here and what I can do is I can copy and if I head back into a berlo and hit up here search by add or search by url or id you can see here I’ve already kind of done a demo one and I’ll show you that one shortly and basically I just hit in the product url if I hit add product what it’s going to do is Facebook it mean oberlo is going to reach that product find it on aliexpress and import it into oberlo and while that doing that lets just add work on this one so say for example we wanted to sell this product this cat you know bag and we could call it you know cute cat bag or something along the lines of walk with your cat bag or something like that so we wanted to call it something like that if we have any collections on the store which on this basic store I do so cats again we don’t need to put in any sort of type or anything like that and what we can do is obviously edit the description here now of course we don’t want to have in that we don’t want to have in a description like that and if you have a look in some of my other videos I'll link it at the top or somewhere in the description about how to put together a winning converting product description but if you check out one of my other videos it tells you exactly how to do that but basically we would edit this shopify product and have a good description in there talk about the benefits rather than the features of this product so if we were selling this specific shopify product well be talking about you know do you love snuggling with your cat all of the time wish you could take it out with you know on your trips show it the world etc. try to invoke that sort of emotion and the features and of course saying that its safe for the cats and they’re not gonna you know anything’s gonna happen to them in this bag right.
So we put that in there in the description okay the variance also what we can do as well is if we don’t want to sell all of these variants okay and we only wanted to sell certain of them we could just take out let’s say we don’t want to sell the pink we didn’t want to sell this one you know we don’t want to sell this one this one this one and only have you know whatever it may be on there we can do that also what we can do is we can change all of the prices so we want to make sure again this gives us our profit as well and were going to talk about profit and those kind of things when it comes to running our Facebook adverts but we want to make sure that we’ve con of course kind of as a rule of thumb 3x the product price of what we buy it for essentially if we if we potentially can of course shipping prices again are all there as well but if we want to set a new value we could change all of the prices to um you know let’s say you know 95.99 for this product and the compare price is basically what people think they should buy it for is let’s say you know 150. we can do that and obviously it tracks all of the inventory as well now if we head to images again we don’t have to have all of these images okay we could take out you know all obviously all of these ones are not selected all these ones but if you wanted to have something like that which that that looks pretty cool again all those ones and then all we’ve got to do is just hit import to the store right and that basically being imported to the demo store that I’ve got up and running and we can see there that we’ve got it and again if I head into this store hit products
and have a look and wait for this product we can have a look and see that there is the cat bag so if I click view this wasn’t previously there and that took me literally seconds to have a product on our store okay literally it’s the easiest thing that you can potentially do is have oblo now what happens is when someone was to come to our site and purchase this bag they would buy it and what would happen is it will come into our orders again I’ve not got any orders then do is click buy it will go through with all of the details that someone has put on our store and we can literally just pay for it there and then very easy to do and again if you are a beginner you will need this app on your store okay so below again there’ll be a link for it down below now another one I want to talk about is vitals okay and as the name kind of goes this is vital to have on your website your shop shipping store honestly basically how it works is it has 40 plus apps all in one so all of these apps here you see are all in one app which makes it fantastic to have why because of two reasons.
First and foremost you’re saving money okay on all of these different apps that you could buy and add to your store individually or a second of all sorry is basically it’s gonna help speed up your website now if you’ve got loads of different apps on your store what happens is the more apps that you have the more JavaScript your store has to load and it slows down your website and hurts conversions so having something like this on again we’ve got sticky add to cart we’ve got countdown timers we’ve got we
can install Facebook pixels we can have payment logos we’ve got pop-ups announcement bars um currency converters literally just cookie bars anything you can pretty much think of is inside of the vitals app and if I have a look and just show you what it looks like here would you view this I’ll show you what the sticky add to cart looks like because I installed it on this not this product let’s have a look at something else so let’s just have a look at this interactive toy so if we scroll down we can see here that at the bottom here we’ve got a sticky add to cart okay and people can buy this for her for ten thousand dollars but yeah you can see what it looks like and again that you can get that in there they’ve got loads of different things as well but vitals is one thing I recommend you check out I will leave a link down below for vitals if I’ve got us very special because my partner with vitals uh you can get an extended um trial period for 45 days before you even pay anything plus you get a 10 lifetime discount 10 lifetime discount so usually its 30 I think you can get it for 28 dollars for life again the link for vitals will be down below and I pretty much use this for any beginner again even intermediate and new stores that I start I just get this on the website because again it saves me installing tons of different apps okay so that one thing I recommend you get is vitals now sweet upsell is something that you should use now this is a post purchase upsell that helps you make more money right and what it does is it increases your average order value abbreviated is your aov now if you increase your average order value it means that you can spend more on your Facebook adverts and still be profitable and I want to show you how sweet up sell works so let’s say for example were selling a product okay and were selling you know a super mop or something along those lines if were selling a mop what upsell could we sell what up sale could we you know what product could we sell to the person that they may buy in conjunction with this with this product now to give you a real basic example let’s say for example we were selling a phone now an upside for our phone would be a phone case okay because if people are purchasing a phone they’re going to want to keep it safe with a phone case right so that the basic principles of an upsell or selling the exact same product at a discounted price so if I click on preview upsell again I've just created one you can see here after someone has purchased something from our site what they’ll then get is an option to purchase something else right and remember they’re already in the buying mood so we are not uh interrupting the customer first and foremost which is very important they’ve already spent money with us most importantly so they’re going to be in the state if we offer something to them which is of value you know then they’re more likely to purchase something else from us and again ill just put if they were selling that mop which I’ve got on this demo store a natural upsell would be to sell more mops you know interchangeable mop heads for them so I would say hey you’ve unlocked a special offer okay to add some extra mops with 30 40 off cool I’ll put them for six thousand dollars which hey if you want to purchase them on the store then feel free but again people if they just click about add to their order they’ll add it and then all they gotta do is purchase again and again we’ve made more money we’ve squeezed more money out of that customer so again vital I mean sweet ops out very important app to have on your store okay now this one here is clavio and basically how clavio works is it’s an email app right and these are just some flows which I’ve got on one store okay and the way it works is of course if you’re already acquiring money to spend on a customer right email marketing flows and campaigns help you bring in extra money at a cheaper cost than advertising so if you’re spending money on Facebook and you’re driving traffic to your store all of the time you’re paying for those customers but once you’ve got their email address or you’ve put up a pop-up and you’ve got their email then what you can do is you can send them relevant relevant products you know hey you’ve bought a cat cat product from us how about this pet jewelry and basically what you can do is send them more products or relevant products at a cheaper price because email marketing is generally cheaper than acquiring customers on Facebook right so again this is just a flow that ill use again for everyone who’s purchased something within let’s say the beauty niche you can see here we’ve got like a welcome to the family email then one day later they get these are some product suggestions so these are other products which women are really buying on our website take a look at them they’ve already spent money with us so maybe they might purchase something here again they might wait two days and we might do some customer testimonials you know of other people who have purchased those kind of products from us again another two days later you know another suggestion but we style it in a different way maybe we only highlight just one specific shopify product on our store which makes a really good complementary purchase to what they’ve already made and then we might just offer them free shipping if they’ve not purchased with any sort of discounts if you are charging shipping on your drop shipping store then we may or might just offer them some free shipping again that can make us some money as well because you know some people don’t like paying for their shipping so a very important app to have on your uh on your store and these are the apps that I like to use now I’m going to show you some more that I like to use as well because they’re not the only apps that I like to use so these are some more apps that I like to use so we’ve got abandonment protector okay and basically how this works is it’s for people who go to check out on our website and don’t buy and if we click on our automated emails here and again this is very good you can do this with klavio if you want to but this app just makes things a lot easier so if you’re a beginner highly recommend you just checking out this one rather than doing clavio to start with because it’s cheaper and its easier so what happens is everyone who abandons the cart will get three emails they’ll get one typically five this is how I like to set things up so five or ten minutes after the abandoned cart they’ll get an email then they’ll get another one five hours after and then they’ll get another one 19 hours after as well and these basically just offer discounts so you got to remember that around 70 of people who land on your store will of course abandon car and again you can see here hey client you know you can you can literally copy this if you want to this is what I generally like to give out you can see here this for the first one we’re not giving off any discounts or anything like that we just want to you know they may have done something they may have the doll might have rank something like that but basically we just want to say hey you forgot about your order were running low this is what you left behind do you want it here you go and then we can do that offer some discounts in our other emails so a great app to use now looks okay is another one which basically just does picture reviews okay and like blend yet I’ll show you how it looks this is basically how it looks okay you can see they are using looks and you can pull in these reviews from aliexpress as well so if you are selling products from aliexpress then you can pull them in from aliexpress which is uh again great and saves you time and most importantly helps with your conversion so that another app that I like to use then there’s pixel conversion with this one again if you’re not using vitals and you can use this it’s just to help you with installing your Facebook pixel and again there’s coin uh currency one if you want to sell worldwide um then again if you’re not using vitals then you can use this one to help have your currency if you’re selling worldwide you know display the currency in us for people in the us for pounds or wherever they may be if you’re not using vitals okay so payment providers because a lot of people when I was talking about putting out this video a lot of people asked me about payment providers okay these are the three that I personally use I’m from the again I know a lot of people are from different countries and not everything is available but I use shopify payments okay stripe and paypal now they do give me headaches sometimes here and there but I’ve run up hundreds of thousands and millions through these processors but again as long as you’re compliant and you’re good and your chargeback rates aren’t high then using these three are totally fine now for those people who are not in those countries you can use this this url here and basically what it will do is it will show you all of depending on where you’re at if you’re in Asia Europe middle eastern all of these the different countries and we click on let’s say Israel is going to show us which payment providers are available
in our in our country so only these ones here okay so I just thought I'd put that in there because I know it would be helpful for a few people a few of my followers who are not based and always ask me about payment providers okay so product research how and where to find winning products now this is the anatomy of a winning product so we’ve got two main things that make up a winning product the first thing is problem solving product now these generally as explained um they solve a problem that the customer it has right it could be saving them time could be saving the money could be giving them more confidence let’s first say for example you know beauty products they make people look better so were selling confidence right they’re problem solving products or we’ve got winning products which
have a wow or unique you know a wow or unique effect on people when they see it in their Facebook news feed and generally what I always like to say is if you’re selling those products always try and find a passionate audience to go with it so for example again these are not fined they’re not found in the high street they’re very unique but it must have a passionate audience behind it for example parents are passionate people hobbyists are passionate people pet owners are passionate people right selling a cool quirky product to any random people that doesn’t have a specific niche to it is hard to sell okay now to give you some examples again this is a problem solving product it’s a product that helps people pet owners wash their dog easier with one hand cleaning them down don’t need a hose don’t need to use two hands it just sprays the water out of the out of the device right now on the other hand we’ve got here a wow unique product because its you know it looks wow it looks good it’s a hand knitted unicorn thing for kids and we’ve got to remember the passionate audience behind this will be women such as you know maybe grand grandparents or women who want to buy it for their nieces and nephews it’s got that passionate audience behind it so they are two live examples of you know those types of winning products that you can have now to take things a step further there’s different types of winning products now you’ve got gold winning products which are your winning gold mines now they will typically bring in like your 70 to 90 percent of your revenue they’re the ones that will do like the 5000 to 50 000 per day they generally have mass appeal uh and generally you’re the first person to sell them then we’ve got silver winning products now these products are they scale well but not to anything crazy you may be able to do like a thousand to five thousand dollars per day and maybe there are products most of the time that has been sold for a long period of time by other drop shippers but you’re still able to catch the wave now the final one is bronze winning products and these ones rarely make any sales
They make few sales or you may only have like one or two ad sets which are profitable which makes some sales or you try and scale them and no matter what you scale they just don’t kind of work so it’s important that not every single product is scalable if they’re making your money at low budgets just keep them at low budgets and keep them running for as long as you’re making money now these are the top niches now these are in no particular order we’ve got health and fitness which is a big niche of course on Facebook we’ve got kids and babies kids toys baby products again that a very big niche we’ve got kitchen and home improvement so remember like cooking gadgets cleaning products tools are another big one that’s a very big niche as well of course like I’ve mentioned we’ve got beauty so lash extensions used to be magnetic eyelash extensions used to be big makeup we’ve got nail kits eyeball eyebrow growth all these kind of things within the beauty niche massive massive niche we’ve got pets as well cats dogs horses and then outdoor activities such as like camping hiking sports activities people that have to go outdoors to do their activity again another massive niche right now there’s two types of methods to finding products you can either do free methods or paid methods and I’m going to show you both and the best ways of both of these methods so you can go out and find winning products and you’ve got some solid product research strategies to go out and find your next winning products so these are the three methods that I recommend that you use which don’t cost you anything so we’ve got Facebook search and that’s basically scrolling through your feed being targeted by other advertisers and clicking on the advert adding it to cart and basically trying to get pixelated to show Facebook to say hey I’m potentially looking to buy this product show me more products like this okay and over time Facebook will start to show you more products the next stage we’ve got is the ads library and that’s taking things a step further by going into the Facebook ads library analyzing how long it’s been running for and um having a look at the creative and ad copy ideas for the ads okay and I’m going to show you these two first and foremost before going into aliexpress and finding products and searching on aliexpress for using the drop ship drop shipping center tool and finding trending products so for example I’ve scrolled down in my news feed on Facebook and you can see here I was targeted by this product here I can tell that is targeted um advert because its sponsored right and basically what it is it’s just a cozy hammock that people can have in their web in their home or outside looks pretty chilled to be honest and uh probably something that I would potentially buy to chill out in now most importantly we know that it’s got traction because of how many likes it’s got the more likes comments and shares that an advert has got in your feed the chances are that it’s a winning product because that’s accumulated over time and we know that an advertiser won’t spend money on something which isn’t bringing them results so 100 comments 200 shares and 1k likes so what I would do with this is I would first and foremost save it okay I would save it to my collection which means I could go back and view it again and it would land in your saved in this part there I would always click on the on the advert right and this is a bad looking drop shipping store straight off the bat I can see that it doesn’t look that good but what we want to do is of course is we want to add it to our cart right view our car check out just to signal to Facebook that were being pixelated and we can see here with this chrome helper we can see that we’ve initiated checkout you can see there there’s the content ids we’ve initiated checkout so this is showing Facebook that were potentially in potential in buying this product you know show us more products like this right and that what happened over time now what we can do as well is go to the actual product actual page to see if they’re running anything else okay to do that of course we could just click on this open up the link which vie already done in a new tab and what you can do is go down to page transparency and click see more then what it’s going to do is going to see if its running any ads and we can see here this page is
currently running ads and what we want to do is we want to go to add library now when we go to add library and when this loads it’s going to default to the country that you’re at so always change this to all now once you’ve done that we can see all of the adverts that they’re running they’re not running that much but we can see that they’ve been running this since June this is June as well but we could see that there all different products okay we can see that that is what they were just running there but also we can see here this kind of product here so this pet it looks like a pet dryer so it’s like hey you know I didn’t kind of think of this product you know can I potentially source it on aliexpress is it something that I could potentially you know find so that would be something again that you can use
to see how get ideas for other products another thing is always always having a look at how long it’s been running for the later this day is from the current day the chances are it’s been running for a long time and as I’ve mentioned if it’s been running for a long time chances are that they’re spending quite a lot of money on that adverb right so that one thing that you can do you can also use aliexpress to find winning products okay and if you go to aliexpress again this is where you’ll be sourcing products from but I want to show you some ways on how to find good products with aliexpress now the first thing is finding a quality supplier so let’s say for example we we’re looking for the cat bag let me just type in cutback here what we can do is we can have a look at some of these products okay we can see
here there’s all different for kind of variations now what we can do is if we have a look at a product right that we like the look of we can have a look and see now you can see here this one has been drop shipping since 2010.
